Communications Officer

United States Naval academy – Annapolis, MD – B.S. engineering                                          May 2015

Courses: Communication, Project Management, Leadership, Ethics, Material Sciences, Mechanical System Design, Cyber Security Awareness.

Defense Information School – Fort Meade, MD – Certificate public affairs                    May 2016

Courses: Public Affairs Qualification, Media relations, Interview skills, Marketing Capabilities. Competitive Marketing Strategies, Communicate with Diplomacy and Tact, Interpersonal Communication, Strategic Brand Management, Marketing Essentials.

COMMUNICATIONS STRATEGY AND OPERATIONS SPECIALIST
June 2017 – February 2021
(United States Marine Corps)
• Advise and educate senior directors and staff on public relations capabilities and issues to include themes and messaging, community relations, and internal information.
• Coordinate brand response in crisis situations with media agencies by drafting speeches for senior directors and other forms of contact for narrative messaging.
• Formulate policies and procedures related to public information programs, working with public relations executives and clients.
• Identify main client groups and audiences in order to determine the best way to communicate publicity information, and develop and implement a communication strategy plan (Active Duty, Veterans, and Families).
• Partner with local and global communications teams driving messaging and stories through a public lens.
• Organize in the preparation and production of PR events and synchronized with major media outlets to garner event coverage including History Channel, Japan Times, NHK, Military Times, and more.
• Lead a team of 50 content creators to research media trends and analytics.
• Establish a brand-appropriate voice and developed social media content to engage the online community, build brand awareness, promote brand loyalty, and increase website traffic and deliverables.
• Manage department budget and equipment worth more than $2 million, and actively involved with training, readiness, and strategic planning for yearly goals.
• Develop, foster, nurture, and maintain collaborative relationships with 20+ media and company executives to support strategic communications and deliverables.
• Utilize SEO (Search Engine Optimization) to increase the search ranking of B2B and B2C social media channels, complete with real-world examples and proven strategies to increase reach, engage with target users and share SEO-rich content.

COMMUNICATIONS OPERATIONS POLICY LEAD
May 2016 – June 2017
(United States Marine Corps)
• Maintained complex calendar events and created a highly effective organized filing system.
• Maintained a high degree of discretion regarding sensitive information, personnel files, and background checks on prospective employees.
• Effectively managed annual budget planning of $250K, which resulted in cost-effective operations; adjusted to economic efficiency.
• Facilitated training initiatives for executives, managers, and employees in quality service, coaching, and performance management which resulted in an increase in monthly proficiency.
• Led talent management and succession planning efforts, with a focus on increasing diversity for the Region.
• Responsible for designing, planning and implementing, and enhancing planning programs and policies specific to business needs.

SOCIAL MEDIA MARKETING SPECIALIST
May 2015 – May 2016
(United States Marine Corps)
• Managed three social media platforms for the United States Marine Corps, which received over 200K unique users, and headed a team of producers to generate content.
• Wrote and published articles about company announcements, news, and trends to keep the target audience updated.
• Consistently researched new prospects and evaluated new opportunities for upcoming workshops to train and develop content creators.

• Communications
• Public Affairs
• Media Marketing
• Administration
• Customer Service

Leadership, Team Building

CHINESE, English, Japanese